2025. MEMBANGUN DAYA SAING PERGURUAN TINGGI SWASTA MELALUI MARKETING MIX: KAJIAN EMPIRIS PADA UNIVERSITAS LANCANG KUNING. JOURNAL OF SCIENCE AND SOCIAL RESEARCH. 8, 2 (May 2025), 1468–1481. DOI:https://doi.org/10.54314/jssr.v8i2.3032.