MENERAPKAN DATA SCIENCE PADA DATASET REVIEW PRODUK DI SHOPEE DAN TOKOPEDIA: PENGELOMPOKAN PELANGGAN DAN STRATEGI RETENSI DENGAN TEKNIK CLUSTERING. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 8, n. 3, p. 3908–3914, 2025. DOI: 10.54314/jssr.v8i3.4067. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/4067.. Acesso em: 28 apr. 2026.