OPTIMALISASI CRM BERBASIS AI DALAM E-COMMERCE: ANALISIS PENGARUH TERHADAP LOYALITAS PELANGGAN DENGAN PENDEKATAN SENTIMEN ANALISIS. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 8, n. 4, p. 3618–3627, 2025. DOI: 10.54314/jssr.v8i4.4005. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/4005.. Acesso em: 13 apr. 2026.