LEVERAGING ARTIFICIAL INTELLIGENCE (AI) FOR ORGANIZATIONAL COMMUNICATION AND OPERATIONAL PERFORMANCE: THE CASE OF BANK BRI. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 9, n. 1, p. 543–549, 2026. DOI: 10.54314/jssr.v9i1.5812. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/5812.. Acesso em: 24 jul. 2026.