DIGITAL CRM, LOYALITAS PELANGGAN, DAN CITRA MEREK: JALUR STRATEGIS UNTUK MEMPERKUAT KETAHANAN EKONOMI UMKM. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 9, n. 2, p. 1360–1368, 2026. DOI: 10.54314/jcxzfj84. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/6058.. Acesso em: 24 apr. 2026.