PENGARUH CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP KEPUTUSAN PEMBELIAN MELALUI TIKTOK PADA MAHASISWA STAMBUK 2023. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 9, n. 3, p. 4819–4829, 2026. DOI: 10.54314/jssr.v9i3.6693. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/6693.. Acesso em: 30 aug. 2026.