THE EFFECT OF SOCIAL MEDIA MARKETING ON GAMIFICATION AND WILLINGNESS TO PAY A PREMIUM A GENERATIONAL DIFFERENCES. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 9, n. 3, p. 4852–4861, 2026. DOI: 10.54314/jssr.v9i3.6701. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/6701.. Acesso em: 17 jul. 2026.