PENGARUH PERCEIVED PRICE, PERCEIVED USEFULNESS, DAN PEMASARAN PERSONALISASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRAND EIGER PADA KONSUMEN DI KOTA TEBING TINGGI. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 9, n. 3, p. 5068–5076, 2026. DOI: 10.54314/jssr.v9i3.6747. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/6747.. Acesso em: 14 jul. 2026.