“PENGARUH PERCEIVED PRICE, PERCEIVED USEFULNESS, DAN PEMASARAN PERSONALISASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRAND EIGER PADA KONSUMEN DI KOTA TEBING TINGGI”. JOURNAL OF SCIENCE AND SOCIAL RESEARCH 9, no. 3 (June 30, 2026): 5068–5076. Accessed July 14, 2026. https://jurnal.goretanpena.com/index.php/JSSR/article/view/6747.