PENGARUH PERCEIVED PRICE, PERCEIVED USEFULNESS, DAN PEMASARAN PERSONALISASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRAND EIGER PADA KONSUMEN DI KOTA TEBING TINGGI. JSSR [Internet]. 2026 Jun. 30 [cited 2026 Jul. 14];9(3):5068-76. Available from: https://jurnal.goretanpena.com/index.php/JSSR/article/view/6747