PENGARUH LIVE STREAMING, ELECTRONIC WORD OF MOUTH (E-WOM) DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM DI SHOPEE. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 8, n. 2, p. 1768–1781, 2025. DOI: 10.54314/jssr.v8i2.2774. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/2774.. Acesso em: 24 jul. 2026.