PENGARUH WORD OF MOUTH, CITA RASA, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RG DONUTS KISARAN. JOURNAL OF SCIENCE AND SOCIAL RESEARCH, [S. l.], v. 9, n. 2, p. 2690–2696, 2026. DOI: 10.54314/jssr.v9i2.6244. Disponível em: https://jurnal.goretanpena.com/index.php/JSSR/article/view/6244.. Acesso em: 18 may. 2026.