PEMANFAATAN AI DALAM PEMBELAJARAN KEWIRAUSAHAAN DIGITAL UNTUK MENINGKATKAN INOVASI MAHASISWA UNIVERSITAS MAHKOTA TRICOM UNGGUL
DOI:
https://doi.org/10.54314/jssr.v8i3.4009Abstrak
Abstract: This study aims to analyze the effect of the use of artificial intelligence (AI) in digital entrepreneurship learning on increasing student innovation. The background of this study is based on the rapid development of AI technology and its application in higher education, particularly in supporting student creativity and business idea development. This study uses a quantitative approach with the independent variable of AI Utilization and the dependent variable of Student Innovation. The research sample consisted of 60 students of Mahkota Tricom Unggul University selected through a purposive sampling technique. Data collection was conducted through a questionnaire and analyzed using SPSS version 25 with validity and reliability tests, as well as simple linear regression. The results showed that the research instrument was valid and reliable (Cronbach's Alpha X = 0.907; Y = 0.906). The regression results showed that the use of AI had a significant effect on student innovation with an R² value of 0.158 and a significance of p = 0.002. In conclusion, the use of AI has a positive contribution in encouraging student innovation, although some aspects still require a deeper practical approach. These findings can be the basis for the development of an adaptive and innovative technology-based entrepreneurship curriculum.
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Keywords: AI; entrepreneurship; digital; innovation; learning
Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh pemanfaatan artificial intelligence (AI) dalam pembelajaran kewirausahaan digital terhadap peningkatan inovasi mahasiswa. Latar belakang penelitian ini didasarkan pada perkembangan pesat teknologi AI dan penerapannya dalam pendidikan tinggi, khususnya dalam mendukung kreativitas dan pengembangan ide bisnis mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan variabel independen Pemanfaatan AI dan variabel dependen Inovasi Mahasiswa. Sampel penelitian terdiri dari 60 mahasiswa Universitas Mahkota Tricom Unggul yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan SPSS versi 25 dengan uji validitas, reliabilitas, serta regresi linear sederhana. Hasil penelitian menunjukkan bahwa instrumen penelitian valid dan reliabel (Cronbach's Alpha X=0.907; Y=0.906). Hasil regresi menunjukkan bahwa pemanfaatan AI berpengaruh signifikan terhadap inovasi mahasiswa dengan nilai R² sebesar 0.158 dan signifikansi p=0.002. Kesimpulannya, pemanfaatan AI memberikan kontribusi positif dalam mendorong inovasi mahasiswa, meskipun sebagian aspek masih memerlukan pendekatan praktis yang lebih dalam. Temuan ini dapat menjadi landasan bagi pengembangan kurikulum kewirausahaan berbasis teknologi yang adaptif dan inovatif.
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Kata kunci: AI; kewirausahaan; digital; inovasi; pembelajaranUnduhan
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