DARI KEUNGGULAN KOMPETITIF KE KEUNGGULAN ADAPTIF: PARADIGMA BARU MANAJEMEN STRATEGIK DI ERA DISRUPSI
DOI:
https://doi.org/10.54314/bmy3sd51Keywords:
adaptive advantage; dynamic capabilities; strategic agility; environmental turbulence; strategic management.Abstract
Abstract: This research aims to examine the paradigm shift from competitive advantage to adaptive advantage in strategic management in the midst of an increasingly dynamic and uncertain business environment. The method used is a qualitative approach through narrative literature review of contemporary strategic management literature. The results show that competitive advantage is relatively static and less responsive to change, while adaptive advantage emphasizes the organization's ability to adapt sustainably through dynamic capabilities and strategic agility. This research proposes a conceptual model that integrates environmental turbulence, dynamic capabilities, and organizational agility. The contribution of this research is to provide a new, more contextual perspective in the development of strategic management in the digital age.
Keywords: adaptive advantage; dynamic capabilities; strategic agility; environmental turbulence; strategic management.
Abstrak: Penelitian ini bertujuan untuk mengkaji pergeseran paradigma dari keunggulan kompetitif menuju keunggulan adaptif dalam manajemen strategik di tengah lingkungan bisnis yang semakin dinamis dan tidak pasti. Metode yang digunakan adalah pendekatan kualitatif melalui narrative literature review terhadap literatur manajemen strategik kontemporer. Hasil penelitian menunjukkan bahwa keunggulan kompetitif bersifat relatif statis dan kurang responsif terhadap perubahan, sedangkan keunggulan adaptif menekankan kemampuan organisasi dalam beradaptasi secara berkelanjutan melalui dynamic capabilities dan strategic agility. Penelitian ini mengusulkan model konseptual yang mengintegrasikan environmental turbulence, dynamic capabilities, dan organizational agility. Kontribusi penelitian ini adalah memberikan perspektif baru yang lebih kontekstual dalam pengembangan manajemen strategik di era digital..
Kata kunci: keunggulan adaptif; kemampuan dinamis; kelincahan strategis; turbulensi lingkungan; manajemen strategik
Downloads
References
Akridge, J. T., Foltz, J. C., Yeager, E. A., Brewer, B. E., & Malone, T. (2025). Agribusiness Management: SEVENTH EDITION. In Agribusiness Management: SEVENTH EDITION. Taylor and Francis. https://doi.org/10.4324/9781003487715
Al-Assaf, K., Alzahmi, W., Ahmed, V., & Bahroun, Z. (2025). Comprehensive Review of Enterprise Resource Planning (ERP) Systems and Performance Management Integration in Healthcare. Management Systems in Production Engineering, 33(3), 332–353. https://doi.org/10.2478/mspe-2025-0032
Ameen, N., & Tarba, S. (2025). Organisational agility for new industrial marketing management models in turbulent times. Industrial Marketing Management, 128, A1–A7. https://doi.org/10.1016/j.indmarman.2025.06.001
Audretsch, D. B. (2025). DEMOCRACY AND THE STRATEGIC MANAGEMENT OF PLACE. In The Oxford Handbook of Spatial Diversity and Business Economics (pp. 80–91). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780198866190.013.0012
Ayompe, L. M., Nkongho, R. N., Acobta, A. N., Tambasi, E. E., Masso, C., & Egoh, B. N. (2025). Review of conceptual frameworks for smallholder farmers to achieve sustainable palm oil production. Journal of Cleaner Production, 506. https://doi.org/10.1016/j.jclepro.2025.145525
Ellikkal, A., Antony, S., Sakthivel, V., Shinde, P. K., Chavadi, C., Park, J. Y., & Thangam, D. (2025). AI-Powered Customer Intelligence: Transforming CRM Into a Growth Engine Through Predictive and Prescriptive Capabilities. In Strategic Innovation and Sustainable Customer-Centric Growth (pp. 1–26). IGI Global. https://doi.org/10.4018/979-8-3373-6955-6.ch001
Fitriyanto, A. D., & Mulyono, M. (2025). Sustainable Practices in Stakeholder Engagement Based on Lessons From the National Mangrove Map Project in Mangrove for Coastal Resilience Indonesia. In Geographical Approaches to Global Sustainable Development Goals (SDGs) (pp. 343–370). IGI Global. https://doi.org/10.4018/979-8-3373-1300-9.ch014
Fosso Wamba, S., Queiroz, M. M., Randhawa, K., & Gupta, G. (2025). Generative artificial intelligence and the challenges to adding value ethically. Technovation, 144. https://doi.org/10.1016/j.technovation.2025.103235
Gonçalves, K. Y., Braghini Junior, A., Silva, D. S., & Lermen, F. H. (2025). Knowledge, skills, abilities and other characteristics (KSAO) for startup management: a comprehensive review of barriers, strategies and a research agenda. Journal of Enterprising Communities, 19(5), 1227–1254. https://doi.org/10.1108/JEC-11-2024-0232
Hidiro?lu, D. (2025). Use of mobile technologies and social media in the hospitality strategic management on tourism sector. In Revolutionizing Hospitality Management Systems With AI, VR, and Machine Learning (pp. 341–360). IGI Global. https://doi.org/10.4018/979-8-3693-8769-6.ch013
Peswani, S., Srivastava, R., Saini, S., Khan, M. A., & Ansari, N. (2025). Balancing academics and social responsibility: an educational institute’s approach to grooming business leaders. Emerald Emerging Markets Case Studies, 15(3), 1–11. https://doi.org/10.1108/EEMCS-10-2024-0412
Putri, A. N. A., Hermawan, P., Mirzanti, I. R., Meadows, M., & Sadraei, R. (2025). Unpacking green growth in SMEs: A framework for dynamic capabilities, value co-creation, and sustainable performance. Sustainable Futures, 10. https://doi.org/10.1016/j.sftr.2025.100840
Schiavone, F., Appio, F. P., Palacios, D., & Lan, S. (2025). Managing the innovation of business models for social change and digital transformation: Future challenges and scenarios. Journal of Engineering and Technology Management - JET-M, 78. https://doi.org/10.1016/j.jengtecman.2025.101919
Sharma, K., Verma, N., Batra, N., & Bhatia, S. (2025). A Strategic Management Framework for Sustainable Machine Learning With Eco-AI and Digital Innovation. In Enhancing Operational Efficiency and Predictive Maintenance Through Digital Innovation (pp. 1–14). IGI Global. https://doi.org/10.4018/979-8-3373-2474-6.ch001
Subrahmanyam, S., & Kaspard, J. A. (2025). Strategic Management of Higher Education Institutions’ Internationalization Efforts. In Higher Education Institution Strategies for Internationalization (pp. 126–156). IGI Global. https://doi.org/10.4018/979-8-3373-1092-3.ch005
Zhang, J. (2025). Fintech and green innovation - evidence from Chinese listed firms. Proceedings of 2025 2nd International Conference on Digital Economy, Blockchain and Artificial Intelligence, DEBAI 2025, 164–169. https://doi.org/10.1145/3762249.3762276
