EFEKTIVITAS KOMUNIKASI TERHADAP KELANCARAN OPERASIONAL INDUSTRI KELAPA SAWIT INDONESIA
DOI:
https://doi.org/10.54314/jssr.v9i5.7238Keywords:
communication effectiveness, operational fluency, cross-functional communication, palm oil industryAbstract
Abstract: The palm oil industry depends on effective coordination between plantation and palm oil mill operations to ensure the continuity and efficiency of production processes. Against this background, this study examined the effect of Communication Effectiveness on Operational Fluency at PT Perkebunan Nusantara IV Regional II Unit Mayang, Indonesia. The study adopted a quantitative approach with an explanatory research design. The research population comprised 379 permanent employees, from which a sample of 195 respondents was selected using the Simple Random Sampling technique based on the Slovin formula. Data were collected through a structured questionnaire and analysed using simple linear regression. The results demonstrate that Communication Effectiveness has a positive effect on Operational Fluency, as evidenced by a regression coefficient of B = 1.000, a significance value of p = 0.000, and a coefficient of determination of R² = 1.000, thereby supporting the proposed research hypothesis. These findings indicate that effective communication contributes to smoother operational processes by facilitating clear information exchange, strengthening cross-functional coordination, and enhancing activity synchronisation between plantation and palm oil mill units. This study provides empirical evidence of the importance of communication effectiveness in supporting operational fluency within the Indonesian palm oil industry and offers practical guidance for strengthening cross-functional communication mechanisms to improve operational coordination.
Keyword: Communication Effectiveness, Operational Fluency, cross-functional communication, operational fluency, palm oil industry.
Abstrak: Industri kelapa sawit merupakan salah satu sektor strategis yang bergantung pada koordinasi operasional yang efektif antara Unit Kebun dan Pabrik Kelapa Sawit untuk menjaga kelancaran proses produksi. Dalam konteks tersebut, penelitian ini bertujuan menganalisis pengaruh Communication Effectiveness terhadap Operational Fluency pada PT Perkebunan Nusantara IV Regional II Unit Mayang. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Populasi penelitian terdiri atas 379 karyawan tetap, sedangkan sampel berjumlah 195 responden yang ditentukan menggunakan teknik Simple Random Sampling berdasarkan rumus Slovin. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan regresi linear sederhana. Hasil analisis menunjukkan bahwa Communication Effectiveness berpengaruh positif terhadap Operational Fluency, yang ditunjukkan oleh koefisien regresi sebesar B = 1,000, nilai signifikansi 0,000, dan koefisien determinasi R² = 1,000, sehingga hipotesis penelitian diterima. Temuan ini mengindikasikan bahwa komunikasi yang berlangsung secara efektif mampu mendukung kelancaran operasional melalui penyampaian informasi yang jelas, penguatan koordinasi lintas fungsi, serta sinkronisasi aktivitas antara Unit Kebun dan Pabrik Kelapa Sawit. Penelitian ini memberikan bukti empiris mengenai pentingnya efektivitas komunikasi dalam mendukung kelancaran operasional pada industri kelapa sawit sekaligus memberikan dasar bagi perusahaan untuk memperkuat mekanisme komunikasi lintas fungsi guna meningkatkan efektivitas koordinasi operasional.
Kata kunci: Communication Effectiveness, Operational Fluency, komunikasi lintas fungsi, kelancaran operasional, industri kelapa sawit.
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