SINERGI BUDAYA DAN TEKNOLOGI DALAM DESAIN WEBSITE KATALOG BATIK BERBASIS E-COMMERCE
DOI:
https://doi.org/10.54314/jssr.v9i1.5754Abstract
Abstract: Batik is a valuable cultural heritage of Indonesia, combining artistic and historical significance. In the digital era, integrating Batik into an online catalog website can enhance cultural promotion and product sales. This study focuses on designing a Batik catalog website that merges traditional cultural values with modern digital technology to create an engaging, user-friendly experience. Using a comparative qualitative approach, several existing Batik catalog websites were analyzed to identify design strengths, weaknesses, and opportunities. Thematic and SWOT analysis were applied to examine visual design, navigation, and interactive features. Findings suggest that an optimal Batik catalog website should balance Batik’s visual aesthetics with functional e-commerce features, provide interactive elements, and ensure responsive purchasing processes. This approach improves user experience while promoting Batik as a cultural product. Keywords: Batik; website catalog; digital design; user experience; cultural heritage Abstrak: Batik merupakan warisan budaya Indonesia yang memiliki nilai seni dan sejarah yang tinggi. Di era digital, integrasi Batik ke dalam website katalog online dapat meningkatkan promosi budaya sekaligus penjualan produk. Penelitian ini bertujuan untuk merancang website katalog Batik yang menggabungkan nilai budaya tradisional dengan teknologi digital modern guna menciptakan pengalaman pengguna yang menarik dan mudah digunakan. Dengan menggunakan pendekatan kualitatif komparatif, beberapa website katalog Batik yang ada dianalisis untuk mengidentifikasi kekuatan, kelemahan, dan peluang desain. Analisis tematik dan SWOT digunakan untuk menilai desain visual, navigasi, serta fitur interaktif. Hasil penelitian menunjukkan bahwa website katalog Batik yang optimal harus mampu menyeimbangkan estetika visual Batik dengan fitur e-commerce yang fungsional, menyediakan elemen interaktif, serta memastikan proses pembelian yang responsif. Pendekatan ini meningkatkan pengalaman pengguna sekaligus mempromosikan Batik sebagai produk budaya. Kata kunci: Batik; katalog website; desain digital; pengalaman pengguna; warisan budayaDownloads
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